Porsche at GIMS Qatar
As part of the celebrations for its 75th anniversary, Porsche partnered with MCH Global to participate in the inaugural event of GIMS Qatar. The brand space did not follow a standard exhibition format but instead aimed to embody a modern, luxurious, and minimalistic piece of art.
The 276 sqm stand hosted a press conference where the hypercar concept of Mission X was unveiled for the very first time in the region along with brand updates and showcases of a 911 ST limited edition and the all-electric Taycan.