The BMW XM regional launch
MCH Global teamed up with BMW for the second time in a row to create an out-of-this-world experience that encouraged guests to discover the legendary BMW XM. Our team’s curation integrated AI to design the XM dimension, content-led moments, and custom environments that are all about luxury & style.
Located in front of the iconic Burj Al Arab, the launch included impactful performances, customizable activations, brand moments, and tech integration that was mind-bending, intergalactic, and specifically focused on the audience of the XMinded.
