Celebrating INFINITI’s 30th anniversary with the QX80 launch
We created a traveling pop-up for Infiniti to celebrate the launch of the QX80 and the 30th anniversary of the brand. We developed a mixed reality experience for QX80, where the customers were able to experience the new model in the virtual realm and truly get a taste of the hidden technology in the car.
The Q-store was a fully connected pop-up, allowing customers to book a test drive on the spot or invite a car to come home and also view the existing Infiniti Q series range. All customer queries were linked to the brand’s CRM system for seamless integration.
