Jaguar Land Rover at GIMS Qatar
MCH Global collaborated with Alfardan Premier Motors, the official retailer of Jaguar Land Rover, to curate an exhibition that embodied JLR’s brand pillars of Modern Luxury.
Each of the vehicle displays took inspiration from the unique house of brand concepts of Range Rover, Defender, and Jaguar in order to communicate clearly the brand’s core message. The 552 sqm space also included dedicated areas for meetings and networking, along with around-the-clock F&B services.
