Twitter Saudi National Parade
Twitter wanted to celebrate Saudi National Day with their B2B clients. National Day is a moment of great pride, and a common element that audiences associate with this day is a ceremonious parade.
We were able to create a fully animated regional parade, giving each brand and data set its own floaty. The event invitation and ‘swag’ was given a playful execution as well as a pop-up book, making the entire experience highly shareable and fun.
