KIA at GIMS Qatar
Our team partnered with KIA to bring to life one of the largest exhibition stands at the very first Geneva International Motor Show in Qatar.
With a total of 1764 sqm, the structure with a VIP mezzanine floor included an immersive space inspired by elements of nature, activations, and displays of their hero EVs. The visual appeal centered on the strategically designed space where connected LEDs conveyed the brand in one large visual. Programming of the press conference, entertainment, and the reveal of the EV9 centered around our team’s creative concept of “Boundless Motion”.