Lucid at GIMS Qatar

Lucid Motors trusted MCH Global to showcase their vehicles in Qatar for the very first time. The brand space emulated the design language of their signature Lucid Studios and brought it to life in an exhibition format, where two displayed vehicles were the center of the experience.

Our team managed an end-to-end conceptualization, production, and management of the space including the reveal of the Air Dream Edition, paired with a content preview of their newly opened factory in the region, further solidifying their entrance into this market.

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