The largest Mono-branded Automotive Festival!
The Icons of Porsche festival raised the bar yet again in terms of excitement, community engagement, and experience. Porsche entrusted MCH Global with showing their heritage & classic car culture in the 4th edition of the icon brand festival Icons of Porsche. Our team was honored to be able to take this festival to the next level, with 28,000 fans across the two-day event in Dubai, including many famous faces from the Porsche world. The dynamic program across the 44,000 sqm festival site was brought to life through live art installations, cultural exhibits, live music and entertainment, and community gatherings. It was a privilege to be able to bring this festival to life from conception through to delivery.
