The largest Mono-branded Automotive Festival!
Porsche came to MCH Global to curate the inaugural festival of Icons Of Porsche, a two-day festival that celebrates classic cars, art, and culture. Our team oversaw from begging to end the creative, production, and execution process of the festival that included several experiential zones: The Garage, The Library, The Studio, The Park, The Unseen, The Yard, and The Stage.
With thousands of visitors and hundreds of amazing Porsches with unique museum pieces, our team helped bring a never before seen experience to the Middle East.
