Transitioning from a typical conference to an immersive and interactive experience
For their annual conference die Mobiliar came to MCH Global to rethink their event format. Hosted in Burgdorf and Lausanne, Avanti was centered around the theme of Solidarity. The execution included a fully immersive space, structured program, live digital art creation, an interactive app with AR filters, and impactful speakers such as Micheline Calmy-Rey, the former President of the Swiss Confederation.
