BMW & Mini at GIMS Qatar
MCH Global partnered with Alfardan Automobiles, the official importer of BMW & MINI in Qatar to bring to life a dynamic brand stand within a 644 sqm space.
Across 6 vehicle displays and 1 electric-powered motorbike, our team curated dedicated brand zones that reflected the personalities and brand language of each product. Our content team was also responsible for the bespoke reveal moments of 3 separate vehicles that made an impact on all media and journalists present at the event.
