adidas FW23 Originals
For their fall/winter campaign, adidas Originals came to MCH Global to help relaunch their brand in the Middle East. With the campaign tagline of “We gave the world an original, you gave us a thousand back”, our team activated one of the largest LED screen displays in the region with the Riyadh Boulevard.
From conceptualization, storyboarding, animation development, and execution, the content takeover marked this pivotal moment in the brand narrative in the most spectacular way.
