MCH Global is proud to announce the opening of our new office in Saudi Arabia, marking an exciting new chapter in our long-standing engagement with the Kingdom and our continued commitment to the region.
Building on several years of collaboration across entertainment, tourism, cultural partnerships, regional brand building and national calendar moments, our expansion reflects the growing opportunities and momentum within the Saudi market.
Our team has had the privilege of delivering major projects across Riyadh, Jeddah, Dammam, Al Khobar and AlUla, and this dedicated base of operations strengthens our ability to support clients and partners with even greater proximity, insight and agility.
Today, our work in the Kingdom spans an expanding roster of Saudi clients, including Lucid Motors, Mohamed Yousuf Naghi Motors Co., ALAT, and others who trust us to bring bold ideas and impactful experiences to life.
As the experiential and events agency of the Swiss-based MCH Group, we look forward to deepening our contribution to the Kingdom’s dynamic ecosystem and supporting the next wave of vision-driven initiatives across sectors.
This milestone represents not only our growth but our continued belief in the creative, cultural and economic potential of Saudi Arabia.
Saheba Sodhi, Global Head of Strategy & XP, MCH Global, said, “Our work in Saudi Arabia has always been guided by cultural intelligence and strategic alignment with the Kingdom’s vision. Having an on-ground base strengthens our ability to co-create experiences that resonate locally, inspire globally, and contribute meaningfully to Saudi Arabia’s creative transformation.”
As a global leader in culture, brand experiences and major events, MCH Global partners with government entities, global brands and regional players to design and deliver experiential moments across the Europe, Middle East and Africa (EMEA) region.
Uli Stanke, Managing Director, MCH Global, said, “Saudi Arabia is one of the most dynamic markets in the world, and our expansion here reflects our confidence in the long-term growth of the Kingdom’s creative and experiential economy.”
Stanke added, “Establishing a permanent presence allows us to be closer to our partners, respond faster to opportunities, and bring deeper value to Saudi-led cultural, entertainment, and innovation initiatives.”
The new Riyadh office strengthens MCH Global’s on-ground capability, deepens relationships with local stakeholders, and positions the agency to contribute even more meaningfully to Saudi Arabia’s fast-growing creative economy.
With plans to hire a full suite of experiential experts, MCH will also tap into the exciting local talent pool.
The move reflects MCH Global’s commitment to the Kingdom and its belief in Saudi Arabia as one of the world’s most dynamic markets for innovation, culture, and experience-led impact.
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