Gold and Bronze recognition across two landmark projects, Icons of Porsche and TikTok LIVE Fest 2025, cementing MCH Global’s position as a leading experiential agency on the global stage.
MCH Global is proud to announce three award wins at the 16th Global Eventex Awards, one of the world’s most prestigious recognition programmes for events and experiential marketing, with over 1,200 entries from more than 60 countries. The wins span two landmark projects, Icons of Porsche and TikTok LIVE Fest 2025, each recognised for its ambition, execution, and cultural impact.
Gold – Icons of Porsche, Middle Eastern Event
Bronze – Icons of Porsche, Brand Experience, Automotive
Gold – TikTok LIVE Fest 2025, Brand Experience, Media, Entertainment and Communication
Icons of Porsche
Icons of Porsche is one of the most anticipated automotive cultural events in the region, bringing together collectors, enthusiasts, and brand advocates in a setting that celebrates both Porsche’s heritage and its future. MCH Global delivered a standout experience that went beyond a traditional automotive showcase, creating an immersive environment that honoured the brand’s legacy and drove meaningful audience engagement. The dual recognition reflects the breadth of the work, from strategic concept to on-ground execution.
TikTok LIVE Fest 2025
TikTok LIVE Fest 2025 MENAT marked a defining moment for digital-physical experiences in the region. MCH Global partnered with TikTok to bring the event to Dubai, transforming Ain Dubai into the world’s first real-time TikTok LIVE broadcast canvas. Using synchronised drones, city-scale activations, and a creator-first approach, the festival welcomed 400 on-ground attendees and generated 268 million impressions across LIVE Fest. The Gold award in Brand Experience, Media, Entertainment and Communication recognises the ambition and innovation that defined this project.
“These wins are a reflection of the teams who show up fully to every brief, and the clients who trust us to push beyond the expected. We do not chase awards. We chase impact. Recognition like this tells us the two are not mutually exclusive.” Saheba Sodhi, Global Head of Strategy and Experiential, MCH Global
