VW Regional Press Launch
Our brief was to organize a press launch for the Teramont, VW’s new seven-seater SUV, with the ultimate aim of doubling VWs market share in the region. Using an imaginative new tagline, #RoomforMore – we positioned the Teramont, as a family vehicle that changes lives.
Recognizing the fact that most GCC customers would never go to a VW dealer for a test drive, and after identifying eight locations where families play a particularly prominent social role, we took the car directly to the people and persuaded them to explore its unlimited potential on and off-road by going for a test drive.
