Celebrating UAE’s 50th with Pepsi
To celebrate the 50th jubilee of the UAE, MCH partnered with Pepsi to create a full marketing campaign announcing their commemorative Pepsi can.
The omnichannel marketing campaign included an OOH billboard, a specially recorded song, content on the largest LED screen in the world at the Burj Khalifa, and an energetic flash mob that engaged local influencers and the visitors of Dubai Mall.
