Pop-up at Geneva Watch Days
After a two-year hiatus due to the pandemic, Basel World returned with an immersive experiential pop-up at Geneva Watch Days.
Our team developed a hybrid pop-up proposition introducing the renewed Baselworld brand to the public. The experience reflected the brand’s heritage while also highlighting its innate drive to innovate and stay ahead of the curve. The two-day pop-up included insightful experts talk, an exhibit of independent watch brands, and much more.